Guerilla marketing makes most of little cash
Sheffield Hardware and Sporting Tool Manufacturers had it all, almost: quality products, a well-defined target market, a parent with a century-strong reputation. But it had no chance. The problem for...
View ArticleGuerrilla marketing in a modern age
The hyper-targeted coupon beamed directly to your smartphone can qualify as a guerilla strike, but there are still broader deliveries that indiscriminately bombard consumers.
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